Referral Partner Program
If you work with HNW investors, family offices, business owners, or operators — and they need accelerated depreciation against active income — you have a buyer for OwnaFleet. We handle the relationship, the compliance, and the close. You get paid. You get 0.84% of the equipment purchase price on every closed deal — about $8,400 on a representative $1M deal, and your fee scales with the deal size.
The economics
A clean, paid-on-funding referral fee for every qualified introduction that closes. A representative deal in the program is $1M of equipment.
Approximate payout on a representative $1M deal. Larger deals scale proportionally.
Paid when the lender funds the equipment purchase — not at intro, not at application. Tracked transparently in your dashboard.
Effort beyond the warm intro. We run discovery, qualification, lender application, and close. You watch the dashboard.
Two doors advisors see constantly
Door 1 — Diversifying a windfall: practice sale, business exit, stock sale, or inheritance. The client has cash and wants something real that produces income. ~80% of participants come through this door.
Door 2 — Offsetting a strong-income year: a high W-2 / K-1 year — bonus, promotion, partnership distribution, IPO vest — where the client needs ordinary-income shelter and 100% bonus depreciation is the leverage point.
Well suited for dentists and specialists, physicians and surgeons ($500K+ HHI), business owners with capital gains, senior executives with concentrated equity comp, and active real-estate sponsors. Qualification floor: $1M+ net worth (lender requires 3× equipment value), $300K+ liquidity, and personal-guarantee acceptable (recourse financing).
How it works
01 Apply
Fill out the form below. We approve qualified partners — capital raisers, brokers, advisors, accountants — within 1–2 business days.
02 Get your link
Once approved, you get a unique referral link (ownafleet.com?ref=yourcode) plus dashboard access.
03 Refer + track
Share the link or submit referrals manually. Watch each one move through the pipeline in real-time on your dashboard. We email every status change.
04 Get paid
When a deal funds, you get paid your referral fee within 30 days. Estimated payout shows on your dashboard from day one.
0.84% of purchase price, paid within 30 days
Paid in cash within 30 days of equipment funding. Same rate on every close, regardless of volume. Active partners producing 5+ closes per year can negotiate custom terms.
| Deal size | Your commission | Annual at 4 closes |
|---|---|---|
| $500K (program floor) | $4,200 | $16,800 |
| $1M (representative) | $8,400 | $33,600 |
| $2.5M (typical Q4 sizing) | $21,000 | $84,000 |
| $5M (large windfall) | $42,000 | $168,000 |
$1M purchase · 40% combined marginal rate
Numbers above are illustrative on a typical participant deal. Actual outcomes depend on the client's income picture, basis, entity structure, and material-participation posture. The CPA on file confirms scope before the client signs.
One warm intro, then we run it
You identify a client where the program might fit and make the intro — a one-line email or your referral link. You stay in the trusted-advisor seat, answering “is this right for me?” in your normal voice. We run the 30-minute intro call, send the 22-slide overview deck, and handle the rest.
What you never do:
Direct ownership, not a fund
For your client — direct ownership, not a fund. Your client takes title to specific equipment through their own LLC. There's no fund, no securities offering, no GP/LP structure to evaluate. We're not asking you to sell anything.
For you — one referral, then we run it. Most partners spend less than an hour total per closed deal — usually a single warm intro and one follow-up text. The conversation, deck, application, and closing are all on us.
For CPAs, financial planners, and counsel
These are the questions sophisticated advisors usually ask after the overview. The answers describe the current representative structure. The signed participant agreement, insurance documents, lender term sheet, and your client's facts control.
It is variable. The participant's LLC owns identified equipment, and distributions are calculated from rental revenue under the program formula after applicable expenses and subject to the contractual payout cap.
There is no fixed payment or utilization guarantee. A representative $1 million model shows approximately $133,100 of annual net operating cash flow before approximately $123,982 of debt service. That is a model, not a promise that cash flow will exceed debt service in every period.
This is an established program, not a pilot. The operator's March 31, 2026 public filing reported approximately 82,480 program units with $5.056 billion of original equipment cost, representing about 56% of its rental fleet by original cost.
Josh became a participant in 2025. With permission, OwnaFleet can arrange a conversation with another equipment owner who has completed the process.
Financing is market-based and subject to commercial underwriting. The lender, borrower strength, deal size, leverage, amortization, timing, and credit markets can all affect final terms. Representative financing has been approximately 90% loan-to-value, with recent fixed-rate indications around 6.75% to 7.25%; floating-rate structures may also be available.
The actual lender term sheet controls. Rate, down payment, amortization, balloon balance, performance, fees, residual value, and tax treatment all affect the result.
The operating partner supplies the rental network, yards, customer relationships, dispatch, pricing, logistics, telematics, and service infrastructure. Under the participant agreement, it has discretion over rental rates and customer selection.
The participant retains title and the owner decisions assigned by the agreements, including insurance, property-tax and licensing compliance, maintenance-invoice review, financing, capital decisions, and the end-of-term election.
Coverage is designed around three coordinated sources. Renter insurance: while equipment is on rent, renters must carry specified liability and property coverage. Platform protection: renters may use the operating partner's Rental Protection Plan for covered equipment damage, and that partner administers rental requirements and the claims process. Master program coverage: the fleet-management partner coordinates master property and liability coverage intended to satisfy the participant's owner-level insurance obligations.
The fleet-management partner coordinates the program coverage, but the participant remains responsible for confirming that the closing package satisfies the agreement and the lender's requirements. The actual policies determine coverage priority, limits, exclusions, deductibles, transit and off-rent treatment, and loss-payee status.
During the agreement term, the operating partner controls deployment through its network. The participant cannot independently move an actively rented unit to another operator.
At the end of the term, the owner can evaluate the operator's offer, seek a third-party offer, extend the arrangement, or retrieve the equipment, subject to the signed agreements. A repurchase should not be described as guaranteed.
The operating partner handles transactional sales and rental taxes collected from rental customers. That is separate from the participant's income, franchise, registration, licensing, and business-personal-property tax obligations; the agreement assigns property taxes, licenses, and registration expenses to the owner.
Moving equipment among states can create filing or payment obligations, but temporary presence does not automatically require a return everywhere. Nexus, tax situs, lien-date location, thresholds, apportionment, and temporary-presence rules require state-specific analysis.
The telematics platform provides serial-number location, utilization, and maintenance records. OwnaFleet is confirming whether the standard owner package includes a state-by-state revenue allocation or whether one must be requested separately.
The fleet team allocates equipment based on demand and utilization. An owner generally cannot select the operating state. A state-specific credit should not be included in underwriting unless location requirements and supporting records are confirmed in advance.
The operating partner performs inspections, preventative maintenance, and repairs through its service network and telematics system. The representative model uses approximately 2.5% of original equipment cost annually for maintenance and repairs.
The current agreement provides for maintenance to be deducted as invoiced rather than establishing a guaranteed ceiling. Advisors should reconcile that difference against the final agreement and transaction-specific model.
No. Accredited status and credit approval are different tests. The lender performs full commercial underwriting, and the participant ordinarily signs an unlimited personal guarantee.
General screening has looked for net worth of roughly three times the equipment purchase, liquidity of approximately 30% of the purchase, acceptable global cash flow, and debt-service capacity that does not depend exclusively on equipment revenue. Each lender makes its own decision.
Counterparty concentration is one of the program's most important risks. Protections include titled equipment held outside the operator's balance sheet, serial-number location records, insurance, third-party remarketing rights, and separate limited-loss and remarketing agreements.
Those protections do not eliminate disruption or loss. A practical recovery would involve locating and securing the assets, enforcing available insurance and contractual rights, and remarketing or transitioning the fleet. Bank debt and the personal guarantee would remain.
OwnaFleet can organize a program and cash-flow walkthrough, transaction-specific pro forma, participant and financing documents, the independent accountant's agreed-upon-procedures report, public filings, an equipment-records demonstration, and technical conversations with the operating and financing teams. A participant conversation may also be arranged with permission.
These summaries do not replace executed agreements, lender documents, insurance policies, public filings, or independent analysis. OwnaFleet does not determine a client's tax treatment or make a suitability recommendation.
Josh Cochran
Josh Cochran founded the OwnaFleet program after participating in the underlying equipment ownership platform himself. He works directly with the platform's operations team to refine the participant experience and is involved in every deal personally.
OwnaFleet is operated by Cochran Management LLC (Jackson, WY), the parent entity of Cochran Capital, a Dover, DE real estate investment firm.
Josh is not a financial, tax, or legal advisor. He is compensated on completed deals — at no additional cost to your client. The referral commission is paid out of his compensation, not added to your client's deal terms.
No commitment, no script
Questions before booking? Email josh@ownafleet.com or text (206) 755-6436.
OwnaFleet is operated by Cochran Management LLC, a Wyoming limited liability company. The referral commission is paid out of Josh's compensation from the operating partners, not added to the client's deal terms. This is not a security. The information on this site does not constitute financial, tax, legal, investment, or accounting advice. © 2026 Cochran Management LLC.